Step One: Discovery
Our initial conversations with clients are really a comfortable engagement that results in a digital audit. What we learn during our initial conversations reveal what you’re doing you like, what has (and has not) worked in the past. How do your website and social media platforms perform? We make this discovery process easy, comfortable, time-efficient, and productive.
Step Two: Digital Foundations
The coined phrase “Google is becoming the new Homepage for local business” is to be taken seriously. For most prospects and clients the first point of contact and interaction will be a businesses’ Google My Business listing. Taking full advantage of this opportunity is part of the foundation of our digital strategy. Our expertise in this area can generate rapid results for our clients.
The second leg of our client’s digital foundation is Reputation Management. Word of mouth will always be a businesses’ best advertising. This makes digital word of mouth critical. Do you already monitor and respond to online reviews? Good. Our clients take Reputation Management to a higher level. We offer a plan to capture, manage, and market online reviews. We can show you how to dramatically increase your online reviews, manage reviews with robust insight reporting, and then take those well-earned reviews and market them in powerful ways.
Step Three: Client, Prospect & Revenue Growth
We’ll leverage the best of Digital Target Marketing to connect your business with the best prospects. Target Marketing program can include:
- Google Pay Per Click Campaigns – Get found by those ACTIVELY searching for you
- Search & Site Retargeting – Stay top of mind with keyword & site retargeting
- Mobile Social GEO Fencing – Target consumers by their exact spot on Planet Earth.
- Email Marketing & Retargeting – Inbox targeting based on demo, geo, interests
- Social Media – B2C & B2B social marketing and lookalike targeting
- Streaming Media – Video, Audio advertising on sites like YouTube, Spotify, Connected TVs
- Direct Mail – In sync with digital, delivered to homes of best prospects
- Ongoing Search Optimized Content Management for Google My Business, Social Media, Blogs, Videos, Podcasts