Content Development

We Want to Tell the Amazing Story of Your Business!

Content Development

Step One:  Most people would say they would rather learn something by watching a video rather than reading text. Yet most businesses’ online identity and their digital communication with prospects and customers is….TEXT. Do you see the opportunity video represents?

But video isn’t the only way to tell your story:

  • Search Optimized Blog Articles – to educate both prospects & Google about your business.
  • Engaging Social Media Content – that drives likes, loves, comments, sharing. Can incorporate chatbots for promotions, FB Profile, and website welcome bots.
  • Video Production – telling your story with the power of sight, sound & emotion – great for increasing engagement in social media and on your website.
  • Podcasts – interview-style – your story told in your own words!
  • Email Newsletters – stay in touch/top of mind with best clients.
  • Direct Mail, Print, Logo design services available.

Step Two:
Amplify the Content via Existing Channels and Paid Marketing:

  • Social Media Posts and Paid Campaigns – highly targeted via Facebook, Instagram, LinkedIn, Twitter, Snapchat
  • Targeted Email Marketing to New Customers
  • Streaming Video, Audio Marketing – YouTube, Spotify, Connected TV
  • Native Advertising – Article Marketing
Content Marketing Strategy
Content Marketing Examples

Step Three:
Stay Top of Mind with Current Clients, Prospects in Your Funnel

  • Ongoing Email, Social Content drives repeat business
  • Email Marketing Automation – sequenced email to prospects keeps you top of mind, drives them back to your website and to your sales team
  • Site Retargeting – stay visible via social media, web, mobile, video marketing

Confidence Digital Marketing

More Leads = More Business. That’s What We Do.